Store signs can inform, captivate and even create a general atmosphere that people will relate to and find familiar. However, not all store signs are made equal, and even though some businesses prefer having generic store signs that are similar or even identical to those of their competitors, this practice isn’t usually considered to be a good idea by most custom signs Denver experts.
So, why should you think about customizing your store signs as a business? Is there a specific type of store sign design you should think about adopting? We will look at the answers to these and many other questions below.
What Do Store Signs Represent?
As the owner of a retail establishment, you already know what store signs do. Some of them will be placed outside to attract customers, provide information and promote your business’ image. They include your logo and the name of your business, as well as certain important details about your status and certification, or the reason why people should shop with you. At the same time, other signs act to guide prospects to certain products or discounts, or inform them of a particular store policy that they have to abide by – such as not bringing in pets or food.
As you can see, your store signs can represent a great number of things, and the effectiveness of adopting certain designs for them will depend on the nature of your business and what you wish to convey.
Why Customized Signs Are Better Than Generic Ones
Many people look at a customized sign and they say that it’s better because it’s completely unique. After all, no one else has one that’s exactly the same, so people will remember it more easily. However, this isn’t necessarily the only reason why a customized sign is a great idea.
The fact of the matter is that custom signs are uniquely centered on YOUR business. This means they are designed according to your business’ specific image, goals, as well as its aspirations and motto. Each and every business is unique when it comes to these aspects of its ability to function, so to have personalized signs that are aligned with them can be an excellent advantage.
First, it will help your customers realize that they’re in your store. You’ve probably heard of remarks such as “you can only find that in [enter name of store]” or “that store has an image that I can always recognize.” Imagine these remarks being made about your store. Instantly, people will be able to remember your name and the main advantages of shopping for their favorite products with your retail chain and not the competition.
Secondly, custom signs will create a type of psychological environment that your customers will feel comfortable in. Familiarity breeds comfort, so you can be sure that, as people get used to the unique design and signs of your building and store, they will feel more at home there. In fact, your stores might even convince them to shop with you more often, simply because they’re easier to follow and to remember.